Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

CBS EXPANDING ITS MEDICAL COMMUNCATIONS BUSINESS

Executive Summary

CBS EXPANDING ITS MEDICAL COMMUNCATIONS BUSINESS with the acquisition of TransMedica, a closely-held firm that produces medical symposia, monograph series, video-cassette series, films and audiovisual products. Much of TransMedica's medical communications is done through "MDTV," a natl. program service for MDs established in 1983, which is carried by many cable systems, by Chicago "superstation" WGN and by local UHF and VHF stations "in each of the top 50 Nielson markets," CBS said. The addition of TransMedica complements CBS' W. B. Saunders subsidiary, which publishes reference works for the medical, dental and veterinary professions, textbooks and related educational materials. The acquisition "broadens our strength in the growing market for medical information for health care professionals," CBS said. TransMedica will operate as a separate unit of CBS Educational and Professional Publishing, a division of CBS/Publishing Group. Its founders will continue to manage the firm: George Rohr will be president of the new unit and Anne Holmes will be Director of Operations.
Advertisement
Advertisement
UsernamePublicRestriction

Register

PS006554

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel