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Executive Summary

WARNER-LAMBERT's HALLS COUGH TABLET IS FIRM's LEADING PRODUCT in terms of sales in 1983, according to W-L's annual report for 1983. "Halls, the leading cough tablet in the world, attained its highest U.S. market share in history," the company said. "Halls has become W-L's largest single selling product." The cough medicine has overtaken W-L's chewing gum business as the company's top seller. The chewing gum business is still heavily promoted overseas. To complement Halls, W-L has begun test marketing Mediguell, a "convenient" alternative to cough syrup, the company reported. "The good-tasting, chewable tablet delivers eight-hour cough relief in two-tablet dose, twice the effectiveness of regular strength liquids." Overall, W-L's non-Rx sales grew 3.8% to $842 mil. in 1983, while operating profit for the business segment was up 16.1% to $144 mil. The firm's largest business group, ethical pharmaceuticals, produced sales of $1.41 bil., up 9.2%. Operating profit for ethicals was ahead 10.1% to $185 mil.

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