Drug chain advertising
The Television Bureau of Advertising lists Eckerd as the leader among 1983 television advertisers with expenditures of $11.4 mil. Revco follows with expenditures of $5.6 mil., a 72% increase over 1982. Among the top 15 drug chains, those with the greatest percentage increases were Drug Emporium, up 183% to $1.2 mil., and Gray, up 105% to $1.1 mil.
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