Pharma Survival In A Transforming Global Payer Environment
Executive Summary
Economic pressures and technological advances are forcing an unprecedented transformation of the payer environment. Biopharma companies must adjust their market access and pricing strategies to maintain competitively well-positioned and profitable organizations.
You may also be interested in...
Gilead Plays Hardball With Hep C Patient Assistance
Gilead Sciences recently began limiting enrollment in its Sovaldi and Harvoni patient assistance program in an attempt to pressure payors to expand their coverage criteria. The big question is how payors are likely to react.
The Shrinking Value Of Best-In-Class And First-In-Class Drugs
Incumbency ain’t worth what it once was. Pharma companies are spending billions to create advantages that won’t have significant lasting power. Smart followers can do as well – for less.
2017 Fair Pricing Forum: The Message For Pharma CEOs
Pharmas were in the minority at WHO's Fair Pricing Forum, but ZS' Ed Schoonveld says that other attendees sent some messages that pharma CEOs should heed.